5 perfumes for: Foodies

Ice cream cones, Jordi Roca

Recently, I re-watched El Bulli: Cooking in Progress, Gereon Wetzel’s very scrupulous, very German 2011 documentary about one of the final years at the restaurant many food followers believe to have been the most influential of the last two decades: elBulli, brainchild of rumpled Catalan genius Ferran Adrià. Besides falling in love again with both the mad scientist menu and Adrià’s right-hand man, dashing chef de cuisine Oriol Castro, the thing I really noticed on this viewing was how familiar the scenes might seem to our readers. Adrià and sommelier David Seijas discuss what families scents fall into and how to emphasize notes from individual ingredients with other ingredients. Adrià, Castro and Eduard Xatruch go to the market, and are frustrated by the variable qualities and availability of the raw materials they need. In the lab and kitchen, there are endless “mods”, sampling and editing sessions and passionate discussions about the time-lapsed impressions a product gives. Everyone sniffs, and then stares thoughtfully off into space.

Of course, if you’ve been following perfume in the news, none of this will be a surprise. Chefs and perfumers have long recognized their mutual interests. Cooks have used essentials oils in recipes since the thirteenth century, and medieval cuisine included dishes like ambergris pudding, rose and almond milk pottage, candied calamus root and marigold (calendula, or “pot marigold”) stew. Perfumers, meanwhile, have always sought to make their creations mouth-watering, and a few contemporary ones, like Christophe Laudamiel, started on the flavorings side of the trade. It certainly seems, though, that both fragrance and food industry spokespeople have recently become more vocal about publicizing collaborations, particularly on the luxury ends of the markets…

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